WIN Fertility is the leading infertility management company with centers in over 20 states. However, each state has its own intricacies with different rules about allowed services, very specific geographic areas to target and very specific messaging in each. With paid search representing the majority of leads, the campaign needed to have country-wide reach while using surgical targeting.
Research markets in each state.
Analyze competitors and best practices in each market.
Create market specific campaigns, with surgical city-level ad-group targeting.
Create market specific landing pages.
Adjust and optimize bids and ad-copy continuously.