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G2Auto Parts Retailer Increases Revenue by 91%
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91%
Increase in revenue
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58%
Increase in orders
About Time Auto Parts
Time Auto Parts, operating online as UPSW.com, is a direct-to-consumer exhaust and automotive parts retailer dedicated to offering high-quality, reliable car parts at highly competitive and convenient prices. For over 25 years, they have been a trusted name in the automotive aftermarket industry, providing both professional mechanics and DIY customers with seamless, easy access to essential products. Their extensive inventory specializes in critical emission and exhaust components, including catalytic converters, complete exhaust systems, mufflers, and related hardware. Committed to customer service and fast shipping, UPSW.com ensures that drivers can quickly find the exact fitment they need to get their vehicles back on the road safely and efficiently, all while saving money compared to traditional brick-and-mortar dealerships.
Challenge
Operating in the fiercely competitive Automotive Auto Parts e-commerce sector, UPSW found themselves highly dissatisfied with the stagnant site traffic and lackluster conversion rates generated by their existing digital ad campaigns. They turned to SmartSites to urgently remedy the situation and revitalize their online sales pipeline. In an online retail market dominated by large auto parts aggregators and big-box retailers, it was becoming increasingly difficult for UPSW to maintain visibility, capture market share, and keep up with rising acquisition costs. As a specialized e-commerce business, the critical challenge lay in carefully balancing Return on Ad Spend (ROAS) with the need for substantial volume growth, a task that demanded highly sophisticated, granular campaign management and precise audience targeting. SmartSites crafted a comprehensive, multi-channel plan to tackle each of these complex challenges head-on, focusing on high-intent product searches and optimizing the user journey from click to purchase.
How we helped Time Auto Parts.
SmartSites builds a Magento website for an auto parts seller
A Magento ecommerce website for Time Auto Parts that lets customers nationwide shop exhaust systems, performance parts and catalytic converters online.
- Platform & functionality: Magento supports the large product catalog an exhaust parts specialist needs.
- Design & UX: A simple blue, white and red design keeps the focus on products.
- Conversion flow: Category-based browsing helps shoppers find the right part and buy it online.
- Performance & SEO foundation: Page titles target searches for exhaust systems, performance parts and catalytic converters.
SmartSites boosts conversions for auto-parts and replacement-component retailers
SmartSites helped Time Auto Parts generate more high-value orders by refining product-based campaigns and improving search visibility for key automotive components.
- Developed category-specific ad groups for catalytic converters, exhaust parts, and replacement components.
- Strengthened keyword targeting around SKU, part-number, and component-category terms.
- Enhanced ad messaging emphasizing fitment, reliability, and fast delivery.
- Improved product visibility through optimized Shopping and item-level structures.
top rated exhaust & auto parts Sample ad. A representative example, not a live ad from the campaign.
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91%
Increase in revenue
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58%
Increase in orders
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