Google
Clutch
G2Medical Spa Increases Conversions by 10x
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879%
Increase in conversions
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180%
Increase in leads
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88%
Increase in organic conversions
“We have seen measurable improvements in lead volume, quality of conversions, and overall marketing efficiency.”
About Studio Esthetique
Studio Esthetique is a Skin and Laser center dedicated to providing safe and effective cosmetic and medical skin treatments. They pride themselves on ensuring that all of their specialized services are performed in a professional, welcoming, and deeply relaxing environment. With a strong commitment to patient care and utilizing the latest aesthetic technologies, their expert team delivers customized treatment plans tailored to meet the unique needs of every individual. From advanced laser procedures to rejuvenating skincare therapies, Studio Esthetique has established a stellar reputation for helping clients achieve their aesthetic goals while maintaining the highest standards of safety and clinical excellence.
Challenge
Studio Esthetique came to us because they urgently needed a carefully crafted, highly targeted digital advertising strategy. This growing Medispa business not only operated across three distinct physical locations but also offered a different menu of specialized services at each specific clinic. Therefore, it was critical for Studio Esthetique to drive the right type of patient traffic to the correct locations in order to run an efficient and profitable advertising campaign. Their primary business objective was to significantly increase overall lead generation and book more high value consultations. SmartSites responded to this complex logistical challenge by deploying a sophisticated, multi channel marketing approach that was perfectly calibrated for maximum return on investment.
How we helped Studio Esthetique.
SmartSites builds a custom website for a laser center
A custom WordPress website and landing page for Studio Esthetique, a New York skin and laser center, that presents its cosmetic, laser, medical spa and skincare treatments and invites visitors to request a consultation.
- Design & UX: Warm colors and tones reflect the practice's aim of providing cosmetic and medical treatments in a relaxed environment.
- Platform & functionality: The WordPress site gives individual treatments, such as Botox, their own pages, along with about and reviews pages.
- Conversion flow: A consultation request feature, backed by a dedicated landing page, gives visitors a direct way to reach the practice.
SmartSites improves patient acquisition for med spa & cosmetic treatment centers
SmartSites helped Studio Esthetique strengthen visibility by refining treatment content and repairing technical SEO issues.
- Updated meta descriptions for injectables, laser treatments, body sculpting, and skincare services.
- Implemented audit fixes addressing crawl errors, slow scripts, and structural misalignments.
- Improved treatment-page organization with clearer sectioning and internal linking.
- Delivered ongoing backlink reviews and monthly SEO reporting.
Studio Esthetique
Best med spa near me
Top rated botox clinics in nyc
Illustrative preview. A representative example, not a live search result.
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187%
Increase in site traffic
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879%
Increase in conversions
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88%
Increase in organic conversions
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4x
Increase in ChatGPT traffic
SmartSites improves patient acquisition for med spa & cosmetic treatment centers
SmartSites helped Studio Esthetique generate more treatment inquiries by optimizing service-focused campaigns and improving visibility for high-demand procedures.
- Developed segmented ad groups for injectables, laser treatments, and body sculpting services.
- Strengthened keyword targeting around core cosmetic treatment terms.
- Enhanced ad messaging emphasizing safety, expertise, and results.
- Improved visibility for high-intent med-spa searches through refined campaign structure.
Sample ad. A representative example, not a live ad from the campaign.
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36%
Improved cost per lead
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180%
Increase in leads
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41%
Increase in conversion rate
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6%
Increase in CTR
SmartSites brings med spa patients back with seasonal email campaigns
SmartSites designs, builds and sends Studio Esthetique's promotional emails as a dedicated Email Marketing program in Mailchimp.
- Seasonal Promo Campaigns: Designed Valentine's Day, Mother's Day, Father's Day, Black Friday and holiday gift-card emails, each linked to its own offer landing page and coupon links.
- Automated Nurture Emails: Built a 10-email lead-nurture sequence for new website leads (MyMedLeads) and a Mailchimp birthday automation fed by a daily patient-birthday import.
- Tagging & Segmentation: Connected every website form to Mailchimp and tagged contacts by treatment, lead source and location for targeted sends.
- Deliverability & Compliance: Authenticated the sending domain, ran inbox-placement tests and updated the setup for Gmail and Yahoo's bulk-sender rules.
- 25+ Seasonal & promo email campaigns built
- 16,972 Mailchimp contacts tagged by treatment & source
Marketing that brings in more patients.
We’ll find where your next patients are coming from, and build the plan to bring them in.
On a free call, we’ll:
- Show you which competitors win the patients you want, and why.
- Find the quickest wins in search, ads and your website.
- Give you a plan, a budget and the results to expect.
Let’s grow your med spa together.
Get a free proposal from the team behind $2.1 billion+ in client revenue.
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We reply within one business day.
Elmar Askerov
“Working with SmartSites has been a strong asset for our medspa's digital growth. Team demonstrate deep expertise in marketing strategy for the aesthetics and cosmetic treatment industry. Through all these years of our partnership, we have seen measurable improvements in lead volume, quality of conversions, and overall marketing efficiency.”
Vladimir Byhovsky“After getting poor results with a previous agency, we engaged SmartSites to manage our PPC. We've since quickly expanded their role to include social media marketing, SEO, and site updates… Now, SmartSites is our go-to for everything digital, from PPC and SEO to site improvements… Our cost per lead has decreased by over 50%.”
