South Florida Distillers came to SmartSites as a new company looking to establish an online presence. They sought to attract and engage customers while simultaneously promoting the FWAYGO rum brand. South Florida Distillers needed an exceptional website to stand out in the highly-competitive Florida rum market.
Design a logo that captures the spirit of the company while emphasizing the South Florida local-brand connection.
Create a website that was both informative and interactive.
Use the website to help fans locate where to purchase FWAYGO while also promoting tastings at the distillery.
Ensure that the website loaded quickly and encouraged interaction.
Limit site access by age but ensure high Google rankings.