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Self Defense Company Marketing

Self Defense Company sells more self defense training systems and products with Facebook Advertising and SEO.

Self Defense Company provides customers with an at home self defense training program that teaches people how to defend themselves.

THE CHALLENGE

The previous Self Defense Company Facebook campaign was good, but it was unable to scale successfully. In addition, conversions were not being tracked properly making it difficult to tell what campaigns worked and which did not.

THE PLAN

Design a landing page to guide users through the purchase funnel

Triple the marketing spend without losing a high conversion rate

Create a Facebook lookalike audience based on current customers

Write custom coding for comprehensive tracking to understand what channels the website sales were coming through

Expand campaign on a national level while maintaining a steady cost per sale

The Results

0%

Increase in total site traffic

0%

Increase in conversions

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