Self Defense Company Marketing
Self Defense Company sells more self defense training systems and products with Facebook Advertising and SEO.
Self Defense Company provides customers with an at home self defense training program that teaches people how to defend themselves.
The Challenge
The previous Self Defense Company Facebook campaign was good, but it was unable to scale successfully. In addition, conversions were not being tracked properly making it difficult to tell what campaigns worked and which did not.
The Plan
Design a landing page to guide users through the purchase funnel
Triple the marketing spend without losing a high conversion rate
Create a Facebook lookalike audience based on current customers
Write custom coding for comprehensive tracking to understand what channels the website sales were coming through
Expand campaign on a national level while maintaining a steady cost per sale
