The previous Self Defense Company Facebook campaign was good, but it was unable to scale successfully. In addition, conversions were not being tracked properly making it difficult to tell what campaigns worked and which did not.
Design a landing page to guide users through the purchase funnel
Triple the marketing spend without losing a high conversion rate
Create a Facebook lookalike audience based on current customers
Write custom coding for comprehensive tracking to understand what channels the website sales were coming through
Expand campaign on a national level while maintaining a steady cost per sale