RJL Technologies Marketing
RJL Technologies sells more electronics with a Shopping Ad campaign.
RJL Technologies is an online electronics retailer. They provide a very wide range of products and offer hundreds of thousands of selections.
The Challenge
Due to the incredibly large volume of products offered by RJL, manual bidding was impossible. SmartSites had to set up many bidding rules and advanced automation to determine the proper bid for each product.
The Plan
Set up a Merchant Center Shopping feed
Work with RJL’s CMS to input data and fill in missing data
Collect and analyze incoming data to optimize ad campaign
Develop advanced bidding formulas and automation techniques
