RJL Technologies - SmartSites
RJL
RJL

RJL Technologies Marketing

RJL Technologies sells more electronics with a Shopping Ad campaign.

RJL Technologies is an online electronics retailer. They provide a very wide range of products and offer hundreds of thousands of selections.

THE CHALLENGE

Due to the incredibly large volume of products offered by RJL, manual bidding was impossible. SmartSites had to set up many bidding rules and advanced automation to determine the proper bid for each product.

THE PLAN

Set up a Merchant Center Shopping feed

Work with RJL’s CMS to input data and fill in missing data

Collect and analyze incoming data to optimize ad campaign

Develop advanced bidding formulas and automation techniques

The Results

0%

Increase in paid clicks

0%

Decrease in cost per click

RJL
RJL
RJL

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