The Pursuit of Happiness is a nonprofit that sought to promote courses and the overall study of happiness as a science. They received a grant from Google Adwords to implement PPC marketing, but with limitations. Their restricted budget proposed a challenge with regards to realizing the mission to help people on a holistic level.
Assign a dedicated project manager to oversee site consultations.
Implement clever ad copy to offset $2/click limit set by Adwords Grant.
Analyze users based on visitors vs. customers and optimize process accordingly.
Suggest new content in form of newsletter, copy, and development to work with board of directors and improve site’s sales.