Pop Shops is a subsidiary of Rakuten, a major marketing company based out of Japan. The challenge here was weaving through multiple levels of upper management in order to gain final approval. Design was not an issue; the tricky aspects came with brand identity and the specific branding requirements that had to be adhered to.
Design and mock up a variety of logo options for Pop Shops.
Edit and revise logo design to contain both Pop Shops and Rakuten.
Adhere to specific branding requirements as provided by Rakuten.
Alter sizing of each brand/company according to upper management’s dictation.