Google
Clutch
G2NJ Podiatry Practice Expands Lead Volume by 6x
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6%
Increase in CTR
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78%
Increase in revenue
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482%
Increase in leads
“I could not be happier with my decision to work with SmartSites.”
About Podiatry Center of NJ
Podiatry Center of New Jersey is a specialized medical practice that provides highly tailored, expert treatment for a wide variety of complex foot and ankle conditions. Operating within the dedicated healthcare sector, the clinic's core company culture focuses heavily on implementing advanced preventative measures and conservative care strategies to significantly decrease the critical need for highly invasive surgical procedures. Their team of dedicated podiatric specialists utilizes state of the art diagnostic equipment and evidence based treatment protocols to ensure that every patient receives the most effective, compassionate, and personalized lower extremity care possible.
Challenge
The Podiatry Center of New Jersey had just recently opened their brand new medical business and urgently wanted to be able to get their foot in the door of the highly competitive local healthcare market. They desperately needed a rapid, highly effective digital marketing solution to start getting their clinic phones ringing immediately and thought a targeted Google Ads campaign might be the perfect help. Since the medical business was entirely new, they required an efficient advertising campaign that would drive results but would not break their limited startup bank account. Generating highly qualified patient leads at an efficient cost was essential to sustaining their initial growth. SmartSites brought deep industry knowledge and a strict performance first methodology to the engagement.
How we helped Podiatry Center of NJ.
SmartSites builds a patient-first website for a podiatrist
A custom WordPress website for Podiatry Center of NJ in Wayne, New Jersey, that lets patients learn about foot and ankle care and schedule appointments online.
- Design & UX: A simple blue-and-white design with clear navigation makes the practice's information easy to follow.
- Platform & functionality: WordPress lets the practice upload, manage and edit its services whenever needed.
- Conversion flow: Online appointment scheduling gives patients a direct path from reading about care to booking a visit.
- Performance & SEO foundation: The site is built on an SEO-friendly structure to help local patients find the practice.
SmartSites boosts patient acquisition for podiatry & foot care specialists
SmartSites helped Podiatry Center of New Jersey increase appointment requests by expanding treatment content and improving local visibility.
- Built new treatment pages and optimized existing ones with meta descriptions aligned to podiatry search intent.
- Improved local relevance by targeting condition- and service-based keywords.
- Performed recurring audit fixes addressing crawl issues, spacing inconsistencies, and content hierarchy.
- Delivered monthly updates outlining improvements in local and treatment-focused visibility.
Podiatry Center of NJ
Best podiatrist near me
Top rated foot doctors in newark
Illustrative preview. A representative example, not a live search result.
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63%
Increase in site traffic
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78%
Increase in revenue
SmartSites improves patient acquisition for podiatry & foot-care practices
SmartSites helped Podiatry Center of New Jersey attract more appointment requests by optimizing condition-focused campaigns and strengthening visibility for podiatric treatments in over 20 locations.
- Built condition-specific ad groups for heel pain, bunions, orthotics, and foot injuries.
- Strengthened keyword targeting across podiatry and treatment-related terms.
- Enhanced ad messaging highlighting expertise, relief, and same-day availability.
- Improved visibility for local podiatry searches through optimized campaign structure.
- Included a dedicated landing page for foot-pain inquiries.
Sample ad. A representative example, not a live ad from the campaign.
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47%
Improved cost per lead
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482%
Increase in leads
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159%
Increase in conversion rate
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6%
Increase in CTR
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53%
Increase in leads from Microsoft Ads
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50%
Increase in Microsoft Ads conversion rate
Marketing that brings in more patients.
We’ll find where your next patients are coming from, and build the plan to bring them in.
On a free call, we’ll:
- Show you which competitors win the patients you want, and why.
- Find the quickest wins in search, ads and your website.
- Give you a plan, a budget and the results to expect.
Let’s grow your practice together.
Get a free proposal from the team behind $2.1 billion+ in client revenue.
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Dr. Russell Samofal
“I could not be happier with my decision to work with SmartSites. I first talked to Mike when I was just setting up my practice, and now I have multiple doctors and locations. I am very happy with SmartSites and how digital marketing has helped my business.”
