Google
Clutch
G2Essential Oil Brand Boosts Organic Traffic by 94%
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94%
Increase in organic search traffic
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32%
Increase in average time on site
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30%
Decrease in bounce rate
“They helped take our brand to the next level with creative designs, marketing strategies and fast turn around time!”
About Plant Guru
Plant Guru is a highly successful, family run e-commerce business that specializes in selling high quality, 100% pure therapeutic grade essential oils at a fair, accessible price point. Operating within the booming retail gifts and personal care industry, Plant Guru also offers a wide array of premium diffusers, natural butters, organic waxes, and more, consistently boasting a 99% customer satisfaction rate. Their unique business was born entirely online, offering premium oils without the markup of traditional retail. By strictly avoiding expensive traditional advertising, complex marketing plans, and predatory multi level pyramid pricing structures, they are able to pass on meaningful savings directly to their loyal customers. They are widely known for ensuring all their oils meet strict USDA standards, are completely free of chemicals or GMOs, and undergo rigorous third party GC/MS laboratory testing.
Challenge
Plant Guru was already selling their premium products well through large third party marketplaces like Amazon, but they urgently needed a powerful, independent new e-commerce website to compete and build brand equity in their highly specific niche space. The client's business model focuses heavily on providing high quality products and purest natural ingredients, but they historically spent almost zero time or resources on digital marketing or brand building. SmartSites' critical task was to design and launch a highly effective, conversion optimized e-commerce website, paired with a robust, scalable digital marketing plan to back it up and drive independent, highly profitable online sales.
How we helped Plant Guru.
SmartSites builds a Magento store for an essential oil shop
A custom Magento ecommerce site for Plant Guru that lets shoppers nationwide browse and buy its wide range of essential oils and related products.
- Design & UX: A simple, modern design in green and brown tones keeps the focus on products.
- Platform & functionality: The Magento build organizes essential oils, butters, waxes and more into clear categories, supported by a learning center.
- Conversion flow: A user-friendly catalog lets shoppers browse by category and move straight to checkout.
- Performance & SEO foundation: SEO-friendly features were built into the store from the start.
SmartSites drives website traffic growth for online essential oil retailers
SmartSites helped Plant Guru build organic visibility to capture essential oil shoppers online.
- Essential oil usage guide content for different oils and blends
- Seasonal content aligned with calendar searches
- Product category pages optimized for essential oil, diffuser, and butter searches
- User-generated content and customer reviews
Nationwide
Best essential oils online
Top 10 essential oil brands
Illustrative preview. A representative example, not a live search result.
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94%
Increase in organic search traffic
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40%
Increase in page views
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30%
Decrease in bounce rate
-
32%
Increase in average time on site
Marketing that brings in more shoppers.
We’ll find where your next shoppers are coming from, and build the plan to bring them in.
On a free call, we’ll:
- Show you which competitors win the shoppers you want, and why.
- Find the quickest wins in search, ads and your website.
- Give you a plan, a budget and the results to expect.
Let’s grow your store together.
Get a free proposal from the team behind $2.1 billion+ in client revenue.
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We reply within one business day.
John Serrano
“I would like to take the time to write an awesome review about SmartSites. We have been working with this company for about a year now and they helped take our brand to the next level with creative designs, marketing strategies and fast turn around time! They have an amazing team, Anita is a wonderful person to work with! I will highly recommend this company to anyone that is looking to upgrade their business to a professional level.”
