PGA Village is owned and operated by The PGA of America, a brand synonymous with professional golf in America. While the brand is well-known among seasoned golfers, amateurs searching online for golf retreats were more often directed to PGA’s competitors. PGA Village wanted to beat out its competition on all major search engines.
Install Google Analytics.
Implement onsite SEO optimizations.
Run a link building campaign to increase search rankings.
Manage a pay-per-click campaign through Google Adwords.