Pascack Valley Preferred is a directory of contractor services specifically geo-targeted to the Pascack Valley region of Bergen County, New Jersey. The challenge was competing with national directories such as Angie’s List and Houzz, which already had control of the market. Additionally, contractors had to be educated on the new directory and actively seek out space for their services to be listed in this new digital sphere. SmartSites had to get creative with advertising and listing models.
Design and develop a custom online directory website for service professionals.
Position branding to make the directory Angie’s list of Pascack Valley.
Develop branding collateral for brochures and postcards.
Cultivate Social Media profile designs and implement accordingly.