Outdoor Gear Marketing
Outdoor Gear gets a thrilling ecommerce website and drives traffic with search engine optimization and a Google Adwords campaign.
Outdoor Gear offers a wide selection of merchandise designed and manufactured to the withstand maximum durability. The products sold on OutdoorGear.net have survived rigorous testing in some of the most demanding worldly environments, such as extreme hot and cold temperatures, unforgiving outdoor settings and hostile survival situations.
The Challenge
Outdoor Gear was a B2B company with no online presence. They needed a web agency that was not only skilled in design, development, and marketing, but took the time to learn their needs as a business. Through careful planning and a lot of back and forth, SmartSites tackled the challenge of bringing this old school business into the present era.
The Plan
Create a logo encompassing a rigid outdoor feel.
Build an ecommerce website on the Zencart platform.
Advanced filtering options.
Custom website design.
Product entry of 1,000+ products, including pricing research and content writing.
Implement onsite SEO optimizations.
Create product videos.
Publish press releases.
Run a link building campaign to increase search rankings.
Manage a pay-per-click campaign through Google Adwords.
