Optimum Moving wanted to revamp their outdated website to grow organic traffic and convert more visitors into leads/sales. However, the moving industry (especially on the residential side) is ultra-competitive in the tri-state area. Optimum faced an uphill battle with their old website; with only a handful of content pages and links, they were limited as to the information they could provide to their potential customers.
Create a sleek website with unique content while focusing on lead generation.
Create dozen of local city pages to expand exposure in search.
Create unique dozens of pages of unique content on the main site and the blog.
Pursue a link building campaign focused on local targeting.