NJIT Marketing

NJIT's continuing education programs see increased traffic and course sign-ups with class-centric PPC campaign.

As one of the country's top research universities, NJIT offers three main types of academic programs for continuing education. With both live and online classes, NJIT has over 50 years' experience teaching adults necessary skills to acquire and maintain their careers.

Pay Per Click

The Challenge

In addition to being a nationally accredited university, NJIT offers a variety of continuing education classes. Their competition, mainly the University of Phoenix, previously held the market share in this space. NJIT sought to promote themselves as the local, accessible, but flexible alternative to the monster that is online learning. Another challenge was working within NJIT's predetermined budget and timeframe; it was an opportunity for SmartSites to get clever with strategy.

The Plan

  • Set up PPC campaign to target for specific classes
  • Focus campaign on Amazon Web, Javascript, Six Sigma Green Belt, and WebMASTER courses
  • Implement phone call tracking and recording to identify sales and Computer Science issues
  • Icon Tick MarkIncrease in class registration to meet necessary quota
  • Icon Tick MarkStrategic creation of ad-groups

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