Newark Academy is a prestigious summer program that offers more than a traditional summer camp. They sought out SmartSites’ services to acquire more quality leads for the services they provide. With a predefined budget and time constraints, Newark Academy knew they had to enlist the professionals if they wanted to properly market their niche summer activities.
Gain full understanding of all programs and sessions offered
Create ad-groups for 10 different summer camp programs
Target ad-groups with specific keywords in PPC campaign
Use historical search data to budget the spend over a 4 month period and properly focus according to general search versus reservation decisions