New Life Addiction Treatment Center came to SmartSites with a few challenges. The first was an issue of location: with rehab centers, it is often recommended that patients venture outside of their local communities, so New Life had to compete with rehab centers across the entire country. Secondly, New Life has only 40 beds, so SmartSites needed to promote intimacy and quality through proper branding. Furthermore, they needed to accurately communicate New Life’s specific insurance structure.
Redesign the current website to change the focus of visitors, make it patient- centric and focus on quality of care rather than quantity of beds.
Incorporate intelligent geo-targeting based on insurance.
Launch aggressive content marketing, link building & PPC campaigns to increase site traffic.