Medi-Corp, Inc. sells medical billing services to physicians’ billing offices. This extremely specific service is not only difficult to sell on its own; it’s also hard to advertise and market. The Medi-Corp team sought out SmartSites’ help to promote their overall brand, their solutions, and all that they offer to healthcare providers.
Research and understand the ins and outs of medical billing industry
Set up geographically-targeted paid search campaign
Run ongoing optimization of the campaign
Negative keywords to acquire more active customers instead of individuals requesting help with personal medical bills