Google
Clutch
G2NJ Transmission Repair Shop Lifts Conversions by 181%
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181%
Increase in conversions
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59%
Decrease in CPL
About McDarby Motors Transmission
McDarby Motors is a trusted, staple business in the local automotive repair industry, originally founded in 1965 in the state of New Jersey. Their dedicated team of expert mechanics focuses on building great, long lasting customer relationships while consistently providing high quality mechanical work on every repair they undertake. They offer a comprehensive variety of essential auto services, including routine tire rotations, emergency flat tire repairs, complex transmission rebuilds, reliable brake repairs, and much more to keep their community safely on the road.
Challenge
McDarby Motors was originally attempting the difficult task of managing their own Google AdWords account internally, but they were quickly burning through their daily advertising budget with very little to show in terms of actual shop visits or phone calls. Their current, unoptimized campaign simply wasn't effectively targeting the right high intent local keywords or successfully reaching their specific target market of drivers in need of immediate auto repairs. Recognizing the need for professional intervention to stop the wasted ad spend, SmartSites crafted a comprehensive, localized digital marketing plan specifically designed to tackle each of these automotive advertising challenges head on.
How we helped McDarby Motors Transmission.
SmartSites improves lead generation for auto repair and transmission shops
SmartSites helped McDarby Motors leverage targeted advertising to reach qualified customers in their market.
- Click-to-call campaigns capturing urgent auto repair requests
- Service-specific keyword targeting for transmission, brake, and tire work
- Negative keyword management reducing wasted ad spend
- Local targeting reaching drivers in the service area
top rated transmission repair Sample ad. A representative example, not a live ad from the campaign.
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181%
Increase in conversions
-
59%
Decrease in CPL
Marketing that brings in more customers.
We’ll find where your next customers are coming from, and build the plan to bring them in.
On a free call, we’ll:
- Show you which competitors win the customers you want, and why.
- Find the quickest wins in search, ads and your website.
- Give you a plan, a budget and the results to expect.
Let’s grow your shop together.
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