Master Framers

Master Framers Marketing

Master Framers builds more house frames and promotes their brand with intricate new logo design and branding.

Master Framers provides house framing services for major construction companies. Before walls can be built and pictures can be hung, frames must be bolstered into the ground. Precision, accuracy, and expertise are the guiding forces for this business.

Logo Branding Collateral

The Challenge

Master Framers came to SmartSites with a general idea of what they wanted for a logo, but no clue of how to make it a reality. Their business was based on precision, expertise, and accuracy. In order to build a fully functional house, all the frames have to be cut and fine-tuned to exact measurements. One slip up can result in total disaster. The goal was to create a logo that reflected this acute attention to detail through its design.

The Plan

  • Gain a strong understanding of the client's industry, and client's audience.
  • Use original ideas, as well as ideas provided by the client, to mock up logo designs.
  • Communicate effectively with the client to verify details such as measurements and tone.
  • Icon Tick MarkProduce a mathematically-engineered logo that paired form and function.
Brand redesign printed on custom white t-shirts
Check out Mastercraft Framing customzied shirts in the gallery
Brand redesign printed on business cards & tea cups
Check out Mastercraft Framing customized business cards
Brand/logo redesign
Check out Mastercraft Framing's new logo

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Give Us a Call 201.870.6000
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