HF Holdings had another marketing agency managing their account, but the cost per conversion was getting out of control. Since they are in the financial industry, they needed to keep on top of the Google AdWords algorithm changes to make sure their ads were running and their targeting was on point.
Audit the original Google Adwords Account and implement changes
Implement conversion tracking to provide full transparency and reporting on ad campaign
Follow Google Best Practices and research new targeting methods
Run several ad experiments and perform A/B testing