HF Holdings Digital Marketing Services | SEO & PPC
HF Holdings
HF Holdings

HF Holdings Marketing

HF Holdings gains new clientele with a targeted PPC campaign.

HF Holdings uses their vast network of law firms and collection agencies to collect delinquent accounts. They use their resources to help small businesses handle debt collection faster and at a higher collection rate than their competition.


HF Holdings had another marketing agency managing their account, but the cost per conversion was getting out of control. Since they are in the financial industry, they needed to keep on top of the Google AdWords algorithm changes to make sure their ads were running and their targeting was on point.


Audit the original Google Adwords Account and implement changes

Implement conversion tracking to provide full transparency and reporting on ad campaign

Follow Google Best Practices and research new targeting methods

Run several ad experiments and perform A/B testing

The Results


Decrease in cost per conversion


Decrease in cost per click


Increase in conversions


Increase in click through rate

HF Holdings website on a desktop
New HF Holdings website design done by SmartSites
HF Holdings service area
HF Holdings service areas updated by SmartSites
HF Holdings website design
Updated HF Holdings website design done by SmartSites

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