HF Holdings Marketing
HF Holdings gains new clientele with a targeted PPC campaign.
HF Holdings uses their vast network of law firms and collection agencies to collect delinquent accounts. They use their resources to help small businesses handle debt collection faster and at a higher collection rate than their competition.
The Challenge
HF Holdings had another marketing agency managing their account, but the cost per conversion was getting out of control. Since they are in the financial industry, they needed to keep on top of the Google AdWords algorithm changes to make sure their ads were running and their targeting was on point.
The Plan
Audit the original Google Adwords Account and implement changes
Implement conversion tracking to provide full transparency and reporting on ad campaign
Follow Google Best Practices and research new targeting methods
Run several ad experiments and perform A/B testing
