Global Gold & Silver operates in the Diamond district and faces hyper competition. They needed a well run Google Adwords account to be able to use their budget effectively and to know exactly where their sales where coming from. Since they operate several locations, the campaign had to be optimized and advertised accordingly.
Set up more tracking that would break out all of the sales, phone calls, and contact requests through the marketing efforts
Advertise a unique tool on their site which allowed customers to send photos of their items for instant quotes through Google Adwords
Target specific keywords and locations to make the most of the budget