Google
Clutch
G2Precious Metal Buyer Grows Lead Volume by 16x
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1,459%
Increase in leads
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699%
Increase in conversion rate
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96%
Improved cost per lead
About Global Gold and Silver
Global Gold & Silver was founded in 2008 and has rapidly become a trusted expert for jewelry, diamonds, and precious metals in the Tri-State area. They actively buy and sell these valuable items across their three prominent locations, which include Manhattan, Brooklyn, and New Jersey. Their comprehensive services feature free, no obligation evaluations and immediate cash offers for clients. They are highly regarded for bringing over 60 years of combined experience to the industry, employing expert GIA Gemologists on staff, and maintaining a team of dedicated coin specialists. Their esteemed industry credentials include memberships with JBT, AGTA, and NAJA.
Challenge
Global Gold & Silver operates right in the heart of the Diamond District, an area known for its hyper competitive retail environment. They urgently needed a meticulously run Google Ads account to utilize their marketing budget effectively and to track exactly where their most valuable sales were originating. Because they operate multiple physical locations across different boroughs and states, the advertising campaign had to be precisely optimized and geographically targeted. Generating highly qualified leads at an efficient cost per acquisition was essential to sustaining their business growth and outpacing local rivals. Working closely with their internal team, SmartSites set clear performance benchmarks and launched a highly focused, multi location initiative to capture local search traffic.
How we helped Global Gold and Silver.
SmartSites builds an elegant website for a jewelry buyer
A WordPress landing page for Global Gold and Silver, a New York City jewelry buyer serving New York and New Jersey, designed to drive phone calls and appointments from people looking to sell.
- Design & UX: An elegant, simple design in black and gold signals value and trust to sellers.
- Platform & functionality: The landing page is built on WordPress with appointment booking options.
- Conversion flow: Call-us calls to action put the phone number front and center so sellers can reach the team right away.
SmartSites increases lead flow for jewelry & precious-metal buying companies
SmartSites helped Global Gold & Silver attract more sellers by enhancing buyer-intent campaign structure and strengthening search visibility.
- Developed targeted ad groups for gold buying, jewelry selling, and appraisal services.
- Enhanced ad messaging to emphasize trust, valuation expertise, and secure transactions.
- Strengthened keyword coverage around gold, jewelry, and precious-metal seller terms.
- Improved visibility for high-intent local seller searches through refined campaign structure.
top rated gold & diamond buying Sample ad. A representative example, not a live ad from the campaign.
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96%
Improved cost per lead
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1,459%
Increase in leads
-
699%
Increase in conversion rate
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2%
Increase in CTR
Marketing that brings in more shoppers.
We’ll find where your next shoppers are coming from, and build the plan to bring them in.
On a free call, we’ll:
- Show you which competitors win the shoppers you want, and why.
- Find the quickest wins in search, ads and your website.
- Give you a plan, a budget and the results to expect.
Let’s grow your store together.
Get a free proposal from the team behind $2.1 billion+ in client revenue.
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