ForeverLux Marketing
ForeverLux sells more discount fragrances with SEO and a PPC campaign.
ForeverLux is an online retailer that provides its customers with a unique online retail experience by offering 100% original designer brands at discounted prices.
The Challenge
ForeverLux.com runs on BigCommerce, which makes certain development tasks more challenging. ForeverLux also is in an ultra competitive market mostly owned by big name companies, making it nearly impossible to organically rank for certain search terms.
The Plan
Implement site optimization techniques that were compatible with the site platform
Launch a link building and blogging campaign
Design and develop a Mail Chimp template to automate customer interactions
Launch a PPC campaign, which includes Product List Ads
