Dr. Soni previously had difficulty gaining quality website traffic and acquiring leads from the people visiting the website. The industry that serves cosmetic procedures in New Jersey is highly competitive, and SmartSites therefore knew that improving Dr. Soni’s rankings would not be an easy task. With hot-ticket terms such as Botox, acne treatment, and laser hair removal, SmartSites had to be strategic with their methods for providing long-lasting results.
Redesign the website for the “wow effect” and implement clear call to actions.
Rethink the site navigation and overall structure.
Migrate to a WordPress CMS.
Research and select keywords.
Write content for selected keywords.
Implement onsite SEO optimizations.
Write weekly blog posts.
Publish press releases.
Manage a pay-per-click campaign through Google Adwords.
Run a link building campaign to increase search rankings.