EnergyWatch came to SmartSites with an interesting situation. They provided a cloud-based, money-saving proposal for energy costs, but also faced challenges. The main issue was that they were competing against a variety of other pre-established sales strategies that incorporated elements such as electricity and heat. They were different, but didn’t know how to effectively communicate their lucrative solution to the masses.
Focus on the B2B aspects of the company.
Position the niche, cloud-based software as a positive alternative to pre-existing solutions.
Perform extensive geographical research to determine individual cities’ energy management needs.
Rethink which cities to target based on energy management needs.
Rewrite individual pages for each city to properly geo-target.