The Dwyer Home Collection had a very specialized site that sold custom doorknobs and other miscellaneous housewares. As much as the owner tried to promote herself in the community, sales were steadily decreasing on the site. Furthermore, her competitors were big name, mainstream retailers with huge marketing budgets. SmartSites needed to cleverly combat that.
Focus the PPC campaign on product feeds to allow the products to be portrayed with photos
Set up conversion tracking with value amounts to collect accurate data
Set up dynamic bidding based on value of products
Develop remarketing campaign
Assist client in customizing ecommerce CMS and fixing interface issues.