The challenge in building Dharmalocals.com was the nature of the business: the website is the business. With no storefront off of which to base the website, SmartSites had to essentially work with the Dharma owners to create this company from scratch. Its highly custom and complex concept meant many hours of education. Furthermore, Dharma Locals competition were Trip4Real and Peek, companies backed by major financial investments. How could Dharma compete with that?
Build a one-of-a-kind website to run the business that is Dharma Locals.
Capitalize on the New York Metro area as the major focal point.
Promote friendly vibe that promotes the ‘local’ feel.
Plan and implement creative branding and marketing techniques to offset competitors’ investments.