Dean Street Greenery, a local flower shop in Englewood, NJ, came to SmartSites needing more traffic with a very quick turnaround. It was the week before Valentine’s Day, and sales were down. SmartSites needed to explore the Greenery’s untapped potential with regards to local residential and commercial customers.
Create ad-groups focusing on hyper-local people
Create ad-groups focusing on non-locals sending flowers to relatives in the nearby hospital
Create recurring and lucrative ad-groups for corporate entities to be replaced weekly
Optimize the campaign regularly based on seasonality