Boardroom Socks came to SmartSites with a unique challenge; they sold men’s wool dress socks out of third parties such as Amazon and TJMaxx, but wanted to promote their own website and become more independent. With a limited budget, and a seemingly seasonal product, SmartSites had to get creative with bidding and working with the product feed.
Set up two campaigns to play off the other’s results.
Simultaneously run, manage, and optimize both campaigns.
Adjust product feed campaign and regular search campaign according to each other’s performance.