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G2Century-Old Rug Cleaning Company Grows Site Traffic by 7x
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200%
Increase in leads
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154%
Increase in conversion rate
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46%
Improved cost per lead
About Bedrosian Industries
For nearly a century, the Bedrosian family has meticulously imported hand-woven rugs and carpets from master artisans around the world. Today, their brand is known for rug cleaning, restoration, and sales in New Jersey and the broader tri-state area. With over 90 years of dedicated expertise, Bedrosian Rugs has perfected the delicate art of caring for fine textiles. All rug cleaning, repair, and restoration services are performed with precision in their state-of-the-art facility, ensuring each piece is treated with the utmost care. Beyond their cleaning services, their designer showrooms offer customers a wide selection of hand-knotted rugs from across the globe, alongside a comprehensive line of premium residential and commercial carpeting solutions tailored to elevate any space.
Challenge
As a fourth-generation, tri-state area rug supplier and cleaner, Bedrosian Industries faced significant hurdles in attracting clients within the ultra-competitive NYC-metro home services market. The local landscape was heavily saturated, with national corporate competitors like Stanley Steamer dominating the market share and brand visibility. Bedrosian was at a loss for how to effectively position themselves as a premium, highly experienced viable alternative to these mass-market options. The core challenge was not only standing out but also generating highly qualified leads at an efficient cost, which was essential to sustaining their long-term growth and protecting their legacy. SmartSites stepped in, deploying a blend of innovative digital strategy and targeted creativity to elevate the brand's online presence, capture high-intent local search traffic, and ultimately drive meaningful business growth in a crowded space.
How we helped Bedrosian Industries.
SmartSites builds a classic website for a rug cleaner
A custom WordPress site for Bedrosian Industries that showcases its carpet and rug cleaning, washing and restoration services for residential and commercial clients.
- Design & UX: A classic, minimal black-and-white design reflects the company's long history in rug care.
- Platform & functionality: The WordPress build presents cleaning, washing and restoration services for residential and commercial clients.
- Conversion flow: Promotional messaging and contact calls to action guide visitors to reach out.
- Performance & SEO foundation: The site was built on an SEO-friendly WordPress setup to help it appear in search results.
SmartSites strengthens authority for rug and carpet-cleaning companies
SmartSites built organic search visibility for Bedrosian Industries through strategic content and optimization.
- Local SEO optimization capturing "carpet cleaning near me" and regional searches
- Service area page expansion targeting neighborhoods and surrounding communities
- Customer review and reputation management building trust with local search rankings
- How-to content and carpet care guides establishing thought leadership authority
Bedrosian Industries
Best oriental rug cleaning
Top rated rug cleaners near me
Illustrative preview. A representative example, not a live search result.
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618%
Increase in total site traffic
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131%
Increase in organic search traffic
SmartSites improves lead generation for rug and carpet-cleaning companies
SmartSites helped Bedrosian Rugs attract more cleaning-service inquiries by optimizing service-focused campaigns and strengthening search visibility.
- Refined service-based campaign structure, improving visibility for rug and carpet-cleaning searches.
- Developed targeted ad groups aligned with high-intent cleaning services to increase appointment-driven traffic.
- Enhanced ad messaging to highlight expertise, service quality, and local availability.
- Strengthened keyword coverage around core service terms to reach more ready-to-book customers.
- Built a dedicated landing page tailored to rug and carpet-cleaning services to improve conversion rates and streamline lead flow.
Sample ad. A representative example, not a live ad from the campaign.
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46%
Improved cost per lead
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200%
Increase in leads
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154%
Increase in conversion rate
Marketing that brings in more customers.
We’ll find where your next customers are coming from, and build the plan to bring them in.
On a free call, we’ll:
- Show you which competitors win the customers you want, and why.
- Find the quickest wins in search, ads and your website.
- Give you a plan, a budget and the results to expect.
Let’s grow your business together.
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