Allied Glass and Mirror LLC sells a variety of specific products but were previously receiving the wrong kind of customers. Instead of inquiries about shower doors, many site visitors seemed to be searching for information on glass for cars and windshields. This wasted a lot of marketing money that could have been better spent elsewhere.
Set up and run a very targeted campaign for specific products.
Negative keywords based on car glass and windshield glass.
Set up conversion tracking to focus on less competitive shower doors that yielded a higher ROI, i.e. frameless shower doors, tub showers.