THE CHALLENGE
Air Duct Brothers is an Air Duct cleaning and repair company. Prior to working with SmartSites, they operated under the name “First Aid Service,” which proved confusing to potential customers. The old website was not compatible with new trends, and didn’t serve them well. Their goal was to increase overall presence and capture market share in a very competitive and overcrowded industry.
THE PLAN
Convert the site from a single page to a full website with a navigation structure.
Rebrand from a confusing “First Aid Service” brand to “Air Duct Brothers”.
Add dozens of unique content pages along with blog posts to improve search engine exposure.
Launch an aggressive link building campaign to increase search traffic.