Google
Clutch
G2Heavy Equipment Dealer Grows Organic Traffic by 12x
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1,057%
Increase in organic search traffic
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685%
Increase in total site traffic
“By far the best company in the field. Reasonable pricing, great customer support.”
About nymachinery.com
AGA Parts is a globally recognized supplier of heavy equipment machinery and commercial trucking parts. Operating in the Industrial Distributors and Suppliers sector, they provide high quality, low wholesale prices, and fast global shipping of both OEM and premium aftermarket parts to clients all over the entire world. Their comprehensive inventory ensures that critical industrial operations never experience prolonged, costly downtime.
Challenge
AGA's main challenge was to do a large amount of marketing with a relatively limited budget. With over 30 distinct brands servicing highly diverse international markets, the ambitious goals were multifaceted. They needed to completely create an exciting, highly functional new website to sell intricate machine parts, aggressively target lucrative areas outside the continental US, and seamlessly link up SmartSites' internal SEO team with AGA's business-oriented operational managers. The task was more than just building the website, however, as highly aggressive, ongoing marketing was crucial if AGA wanted to dominate search rankings for their millions of specific part numbers.
How we helped nymachinery.com.
SmartSites builds a quote-ready website for a parts dealer
A custom WordPress website for a Brooklyn-based global heavy machinery parts dealer, built to showcase genuine and aftermarket parts for construction equipment and machinery and drive quote requests.
- Design & UX: A modern black and yellow design with image-focused content puts the parts inventory front and center.
- Platform & functionality: WordPress supports a wide variety of media types, letting the dealer show its range of genuine and aftermarket parts.
- Conversion flow: Request-a-quote calls to action give buyers a direct path to pricing on the parts they need.
SmartSites drives website traffic growth for heavy equipment and truck parts suppliers
SmartSites built organic search visibility for AGA Truck Parts through strategic content and optimization.
- Product guide and comparison content attracting buyers researching replacement parts
- Equipment compatibility and installation guide content reducing purchase uncertainty
- Blog content on maintenance and performance optimization attracting equipment operators
- Rich product data and schema markup improving search visibility and results appearance
Nationwide
Best aftermarket truck parts
Aftermarket excavator parts
Illustrative preview. A representative example, not a live search result.
-
1,057%
Increase in organic search traffic
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685%
Increase in total site traffic
Marketing that brings in more buyers.
We’ll find where your next buyers are coming from, and build the plan to bring them in.
On a free call, we’ll:
- Show you which competitors win the buyers you want, and why.
- Find the quickest wins in search, ads and your website.
- Give you a plan, a budget and the results to expect.
Let’s grow your company together.
Get a free proposal from the team behind $2.1 billion+ in client revenue.
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Alex Skory
“SmartSites build our entire Website as well as our CRM system. They are also hosting everything our their servers. By far the best company in the field. Reasonable pricing, great customer support. I don't usually leave reviews but these guys are very good and it's worth mentioning.”
