A-Absolute Plumbing was using another agency to advertise heavily all over the state, but had little insight into where their advertising budget was being spent. With no control of their website or marketing, they were advertising blindly and receiving an extremely high cost per lead.
Rebuild the website and previous marketing campaigns from scratch in a short time to optimize profitability
Design a dynamic landing page that would reflect different products, services, and locations
Create 1200 different Ad groups to accommodate for different towns and services
Setup comprehensive tracking with multiple phone tracking numbers
Optimize campaigns regularly