Why Your Home Remodeling Website Needs A Redesign
Sam Chadson Ng
Assistant Director of Content
If you are a savvy home remodel business owner, you might already have a website. Is your business website, however, up to date? With numerous home remodeling businesses appearing across the U.S, you might want to consider stepping up your online presence to stand out from your competition. To ensure that you make the right decisions, you will learn a plethora of benefits and how to get started with your very own home remodeling website redesign.
Following the recent pandemic, having a well-designed website for your remodel business has become a crucial component in generating new leads and driving new sales. Furthermore, customers today will research, compare, and engage remodel services from companies who stay current with the latest trends.
So, what does a website redesign mean? A full website redesign can allow you to rebuild your website from scratch, adding in extra functions, and user experiences. Similar to renovating a home or an office, a home remodeling website redesign will improve a company’s look and reflect a professional image of your business. During a website redesign, you can choose to either do a partial site redesign or a complete overhaul with interactive visual interface to attract potential visitors.
How Often Should You Redesign a Website?
It is recommended that home remodel business owners evaluate and redesign their website every 3 to 5 years. Depending on what kind of features your site has, how it looks like or your consumer’s behavior, changes in design and technology will always require your website to be current. Furthermore, if you notice that your website is not performing as expected, you will most likely require a complete home remodeling website redesign.
What are the Benefits of a Home Remodeling Website Redesign?
A complete website redesign can offer business owners with an abundance of benefits. With an updated website for your home remodel business, your organization will promote trust and gain brand recognition while standing out amongst other competitors. Additionally, online visitors are likely to evaluate your home remodel website based on the overall design to determine the quality and reliability of your company. Here is a list of benefits if you are considering a home remodeling website redesign.
Studies show that first impressions can have a huge impact of the trustworthiness of your company, influencing a consumer’s decision based on your brand’s image. With a well-designed and updated website, you can certainly enhance your brand or company’s image with a much stronger impression. Therefore, this will increase your business’s reliability and creditably of providing professional home remodeling services.
Better Search Engine Results and Ranking
Having a well-built website can also mean better SEO (search engine optimization). When redesigning a website for your business, it is recommended to engage a professional digital marketing agency like SmartSites to build a customized website paired with efficient SEO strategies. With that said, your home remodel site’s redesign will ultimately increase your SERPs, allowing you to gain more organic online traffic.
Furthermore, when online viewers visit your website, they are more likely to navigate around your modern webpage and engage your products or services. A well-built website can also help you attract more backlinks and boost your Google rankings and referral traffic.
Provide Better Information
The main goal of a website is to help online consumers view your website content and learn more information about your remodel business, products, and services. Whether you are looking to promote your company, educate your viewers about your remodel services or provide useful renovation tips, an updated website can certainly convert your viewers into potential customers. Therefore, having an optimal flow of information to meet your online viewers’ demand is crucial in your remodel business. With a home remodeling website redesign, you can structure and present your information in a customized manner.
Generate More Leads and Increase Sales
Thanks to cutting-edge optimization strategies and features, a website redesign can certainly help you generate more leads and achieve more sales. Whether it is collecting your visitor’s contact, scheduling an appointment, or signing up for newsletter, conversion strategies is something that newer websites aim to achieve.
Determine Whether Your Website Requires a Redesign
Now that we have shared with you the potential benefits of a home remodeling website redesign, here is how you can determine whether your website requires a redesign.
When you noticed that your website is not responsive or mobile-friendly, it is definitely due for a redesign. Research shows that last year alone, more than 50% of all internet traffic comes from mobile devices. With more than a billion people using mobile devices, your business website must provide a seamless experience that stands out from your competition. Additionally, having a poor performance website that does not work well on mobile devices can hinder your organic traffic.
Slow Website Speed
Often, online users tend to be impatient when browsing through websites. Studies show that almost half of all online visitors will expect a website to load in 2 seconds. If you have a website that does not load within 3 seconds, visitors might leave your site almost immediately. When it comes to providing a seamless user experience, speed certainly matters.
User Experience Vs. Customer Experience
When deciding if your remodel website is current, user experience must be considered. As mentioned earlier, providing a fast-loading website can increase a user’s experience. Additionally, if your website is well-built, online visitors can navigate through your website easily. Think of your website’s user experience as part of a customer experience. If you are looking to provide an exceptional user experience, you will also offer an excellent customer experience at the same time. When your online visitors struggle to achieve the information they desire for your remodel services, experience broken links to your projects, or a variety of technical issues, you will certainly require a home remodeling website redesign.
When it comes to website design, online visitors these days demand cutting-edge. As more remodel businesses pick up the trend of developing a good-looking and interactive website, having an outdated design can put your business on the lower ranks. In fact, recent studies show that most online visitors make quick judgments on a company’s creditability based on their web design.
Changes in Industry and Consumer Behavior
The significant changes in your industry can be either due to technology, trends, or consumer behavior. Shifts in client preferences and the latest trends can determine whether your website require a redesign to enhance its curb appeal or increase results. For instance, visitors who visit home remodel websites will expect virtual tours of interior design projects or videos of remodel projects.
Get Started on Your Home Remodel Website Redesign
Now that you have learned the benefits of an updated website, you might want to consider a website redesign for your home remodel business. To begin with your website redesign, it is highly recommended that you engage professional web designers like SmartSites to help you with evaluating your existing website. Here at SmartSites, our team of experts will walk you through a series of critical components to ensure a successful home remodel website redesign. As a web design and digital marketing agency, we will analyze, strategize, evaluate, and come up with a perfect redesign roadmap that meets the demand of your audience. Whether you are looking to improve your website’s user experience, implement PPC campaigns, or create an intuitive online platform for homeowners, reach out to our web design experts at SmartSites and take your business to the next level! Check out our work for more information.