Why Your B2B Company Should Be Leveraging LinkedIn Ads In 2020

Connor O’Hanlon
Connor O’Hanlon

Director of PPC

Why Your B2B Company Should be Leveraging LinkedIn Ads in 2020

With over 675+ million registered users on the platform, LinkedIn has become the premiere community for engagement among business professionals. Whether users are there to look for jobs, seek career advice & development or connect with like-minded individuals in their field, members are constantly engaging on LinkedIn. LinkedIn even estimates that during the uncertain times with COVID-19, there has been an increase of 55% in conversations among connections! Right now, people are browsing through their LinkedIn feeds more than ever, making this an ideal opportunity to start your LinkedIn advertising campaign.

Get In Front Of The Right Decision Makers

Looking to finally get your business in front of the #1 company on your priority account list for 2020? This is possible with LinkedIn, through their precise targeting options, using first-party data provided by the users themselves in 21 different targeting dimensions. The platform offers almost endless combinations of targeting options including the company they work at, job title, job function, seniority, company industry, groups they are a member of or even the interests they have listed in their profile. 

The platform also has a large number of decision makers engaging on it — in a recent study performed by DemandWave, it is even estimated that 4 out of 5 LinkedIn members help drive business decisions for their respective companies. Not only does LinkedIn allow you to hone in on specific audiences, it also arms your company with the ability to get on the radar of decision makers at your top accounts. With this vast network of targeting parameters and user provided data, LinkedIn offers advertisers the opportunity to target the right people, better than any other marketing platform.

Hit Users At The Right Time In The Right Place

Having trouble generating search volume on Google or showing your message to the right users on Instagram or Facebook? LinkedIn provides the perfect solution, simply because of context — the reason people are on LinkedIn is different from other platforms — they are there to grow their careers and businesses. 

Since LinkedIn users are actively on the platform seeking ideas and solutions that can help their careers and businesses, this provides the perfect opportunity for advertisers as targeted ads help potential clients imagine how working with your business can help grow their own businesses. Being able to share valuable insights, solutions, case studies and white papers at the right time and place can help turn a scrolling decision maker into a new account for your business, making LinkedIn a powerful contender for your ad budget in 2020. 

Ad Types & Objectives To Fit Your Business Needs

Trying to find the perfect type of creative to advertise for your business? LinkedIn makes this a possibility with their vast number of ad types ranging from Sponsored Content, Sponsored Messaging, Text Ads and Dynamic Ads that personalize for the exact user you are showing to. You can also couple these ad types with different objectives customized to completely fall in line with your goals. 

LinkedIn’s ad types allow you to leverage your media and assets to hit users in their inbox, feed or through the LinkedIn Audience Network with the right objective to match with your business goals. Using a combination of the right ad types and objectives can create the perfect mix of advertising campaigns that can help you provide users with unique and valuable information. 

Solutions That Are Scalable For Any Budget

Need to grow your mid-market business leads by 50% in Q2 of 2020? LinkedIn’s scalable advertising solutions make this a possibility as you have the power to control and optimize your budget to continue focusing on top-performing segments of your audience. Using LinkedIn’s performance chart, you can understand exactly how your ads are performing over time and identify which specific audiences are converting into leads and which ones are simply wasting your valuable budget. The ability to adjust campaigns on the fly using your first party data is another reason why LinkedIn has become the top tool for B2B Advertisers.

Want To Grow Your Business in 2020?

With business leaders browsing LinkedIn more than ever, 2020 is the perfect time to grow your own business through LinkedIn Ads. Being able to show solutions to a platform of 675+ million users that have come to enrich their professional lives is an unprecedented opportunity for businesses of all sizes. If you are looking for help to grow your B2B marketing, we at SmartSites can help! We utilize our years of digital advertising expertise and strategic planning to identify the right solution to help you generate leads from LinkedIn. Schedule a free discovery meeting to see how we can help you today!