Why Is WordPress A Business Appropriate Platform?

Chad Faith
Chad Faith

Director of Content


Over the years, WordPress has become a popular platform for businesses to develop their website and for good reason – It is an effective platform. It offers many of the advanced website building features in a simple and easy to use way, streamlining the way in which websites are developed. Other platforms can be difficult to use and can take too much time. Here are some reasons why WordPress is an excellent platform for businesses.

Creating a Website Has Never Been Easier

Every business needs a website to showcase their products, however, certain businesses might not have the budget to do so with other coding platforms. WordPress offers a selection of in-built themes that you could use if you don’t have the technical experience to develop one. You don’t need any expertise to create an awesome website. Even if you’re a seasoned web developer, WordPress is a hugely powerful platform. It enables users to customize almost every aspect of the website if you do have the technical knowledge.


WordPress is probably one of the most reasonably priced platforms on the market. The core platform is entirely free of charge, which means you could check out its functions without having to pay for it. The advanced features, such as themes, plugins and other tools, are reasonably priced and low-cost.


This open-source platform provides various designs that can be changed as when you want them to be changed. You don’t even need the technical knowledge in web development tools to create changes on your website.

Excellent Security

WordPress is designed with excellent security in place, protecting your content and information from hackers. You could download other security plugins to help in making your site even more safe. In addition, security updates are released on a regular basis to rectify new issues and concerns.

Excellent Technical Support

WordPress have an excellent technical support team to help you with all of your website development queries and technical needs. They provide an official information database, support forums, WordPress tutorials and blogs to guide users of all technical skill level on developing their website.

Search Engine Optimized

If you’re creating a website, chances are you will want many people as possible to look through your website. One of the best ways to do so is through Search Engine Optimization (SEO), which is the tweaking of your website in order for search engines to rank your web page higher on other people’s search results.

Websites creating with WordPress are optimized for search engines, allowing them to rank higher on search results. They have excellent website speeds and are optimized for mobile devices as well. WordPress offers other plugins as well that improves the website’s SEO.

SmartSites is one of the 5,000 fastest growing private companies in the U.S. for the years 2017, 2018 and 2019. Based in Paramus, New Jersey, we are dedicated in helping our clients in their online marketing needs. Give us a call at 201-448-9010 to speak to one of our marketing experts to find out how we could help you in the marketing of your business. Learn more about how SmartSites was able to help our various clients in the various industry by browsing through our case studies.