There are numerous Facebook and Instagram advertisements from auto dealerships nowadays. Stand out from the rest by customizing your ads for targeted groups. With the right direction and knowledge in the way you promote your products, you can use ad targeting options to attain stellar results. Here are some basics that are important to know when targeting ads for selected groups, a cheat sheet if you will.
Customers who are looking to buy an automotive can be broken down into the following groups.
- New vehicle shopper
- New vehicle buyer
- Purchase type
- Used vehicle buyers
New Vehicle Buyer
These are people who are considering buying a new vehicle within the next year. You can target these people by including the style of vehicles that they have interest in in your advertisement. They can include the following styles.
- Hybrid/Alternative Fuel
- Luxury cars
- Midsize Car
- Pick-up Truck
- Small/Midsize SUV
- Sports Car/Convertible
New Vehicle Shopper
These are people who are considering buying a new vehicle within the next 6 months. You can target these group of people by including the following in your advertisements.
- Manufacturer: Vehicles brands such as Honda, BMW and Toyota
- Model: Includes car models such as Toyota Prius, Jaguar Land Rover, etc.
- Style of vehicles
We can target the car owners in your advertisements by including the following in their advertisements.
- Manufacturer: Include the manufacturer of their current car
- Vehicle Price: Targets people based on the price of their current car
- Vehicle Age: Targets people based on the age of their current car
- Aftermarket: Targets people who may buy auto parts, accessories or automobile services
- Purchased: Targets people based on how recent they purchased their current vehicle
- Style of vehicles
We can target advertisements to buyers based on the car types that they’re interested in. They can include buying new, used or leased vehicles. These people can be looking for a car within 6 months or 12 months.
Used Vehicle Buyer
We can target advertisements to buyers who are looking to buy a used vehicle in the next 6 months using the manufacturer that they are interested in and the style of car that they are looking for.
We can customize our advertising to target motorcycle buyers based on the manufacturer that the user is interested in and on how recently they have purchased their motorcycle.
Valuable Targeting Information
There are several ways in which Facebook and Instagram use to gain this essential information. One such way is through your Facebook account, which provides your profile and your history. Partnership with data mining companies (Such as Datalogix) can also provide registration data from DMVs across the United States.
Facebook and Instagram can even showcase certain advertisements based on the phone or email list that an automotive dealer has. This allows their advertisements to show up on the phones of their customers.
Fueled by passion and a commitment to our clients, SmartSites is dedicated towards providing excellent online marketing services for auto dealerships. Give us a call at 201-448-9010 to speak to one of our marketing experts to find out how we could help you in the marketing of your business. Learn more about the various clients that have benefited from our services here.