Building a strong presence on the internet is essential towards marketing your realtor business. It is important to equip your website with the necessary tools to stay competitive in this industry. Here are several tips on improving your website design.
The mobile Internet use today surpasses that of computers. If your website is not optimized for smartphones and tablets, you are one step behind. Your website should incorporate responsive design elements to make your website accessible on various platforms and browsers. Having a smaller screen and touch inputs, you have to refine certain aspects of your website development to ensure excellent user experience.
Furthermore, having a mobile-optimized website can result in higher search rankings. Search engines use algorithms that prioritizes websites which are responsive and optimized for various devices.
Realtor websites should emphasize on getting leads that can potentially become new clients, which can bring about business. One way to ensure that users do return for your services is to provide call-to-action elements to your website. Highlighting the excellent features of your services, offering incentives for using your services such as discounts, and interest forms are some of the ways you could subtly convince customers to use your services.
Do ensure that you place your contact information prominently on every page of your website. This is to ensure that users can conveniently contact your business with any queries or to use your services.
Feature the Best Deals
There are numerous properties that your business may be selling at one time. Having a dedicated page for the best deals and exceptional properties could be an engaging way for your customers to find their desired property. Such dedicated listing works wonders for realtors that specialize on a specific type of property.
Potential customers will want to have a search tool that can aid them in finding their desired property, making this an indispensable feature on any realtor website. Some customers might not be well-versed with the Internet and might not know how to get started. Offering a search tool can help them in finding what they want, boosting your chances of gaining potential customers. This can come in the form of quick and advanced search toolbars, or an interactive map search page.
Images paint a thousand words and can be a powerful tool on any realtor website. Images can be a great way in conveying the living situation and lifestyle that the property may offer to customers. They are also a great way in breathing life into your website and improving the readability of your content.
Utilizing stock photos could be a cost-effective and easy method in designing your website. Using your own photographs is another excellent option and can create a personalized feel to your website.
Reviews and Affiliations
Having glowing reviews and a network connection can promote an image of being professional and trustworthy, attracting potential customers. This could be done by having a dedicated page on your website to showcase the reviews received by previous customers. Testimonials that highlight specific strengths or contain memorable anecdotes could be useful in improving your image.
Having key affiliations can be a great way in improving the credibility of your realtor business, especially for key partners that you have in your local community.
SmartSites is one of the fastest digital marketing agencies in the U.S. for the years 2017, 2018 and 2019. Give us a call at 201-448-9010 to speak to one of our marketing experts to find out how we can help you in the marketing of your business. Check out our raving reviews here.