What the Yotpo Email SMS Sunset Means for Brands – and How SmartSites Can Help

Yotpo recently announced a major change that will impact thousands of eCommerce brands: their Email and SMS products will be sunset by the end of 2025. This move, officially shared in their latest update, is part of a shift in focus toward their core Reviews and Loyalty offerings. For existing users, this Yotpo email SMS sunset may feel like the rug is being pulled out from under essential retention channels. But with the right plan, it doesn’t have to be disruptive.

At SmartSites, we’ve helped dozens of brands navigate platform transitions like this. And we’re here now to guide you through your migration, help preserve your data and customer connections, and set you up for even stronger performance on a new platform like Klaviyo.

A Significant Shift for Marketing Teams

Yotpo’s decision means that merchants relying on their platform for flows like abandoned cart reminders, welcome series, promotional blasts, or text engagement will soon need to find alternatives. While Yotpo will maintain email and SMS functionality through 2025, many brands are already moving to avoid scrambling ahead of Black Friday, Cyber Monday, and Q4 holiday campaigns.

It’s a moment of reflection and opportunity: to evaluate what’s working, and what your business needs next.

Klaviyo Emerges as a Smart Migration Option

For many brands, Klaviyo has become the go-to replacement. Its integration with Shopify, deep segmentation tools, and powerful automation engine make it an ideal choice for brands looking to build, personalize, and scale their retention strategy. In fact, Klaviyo now offers a dedicated Yotpo Email & SMS Migration tool to help brands move consent data, profiles, and key performance metrics safely and efficiently.

Even better, Klaviyo still supports Yotpo’s Reviews and Loyalty integrations, meaning brands can continue using those tools without interruption while switching messaging services.

How SmartSites Helps with Seamless Migration

Our email marketing and development teams at SmartSites are already helping brands prepare for this shift. We take a personalized approach to each migration, ensuring that no detail is overlooked.

We begin by auditing your current Yotpo setup to identify critical automations, audience segments, and customer journeys. Then we recreate these flows in Klaviyo, often optimizing them in the process, with enhanced targeting, performance tracking, and automation logic tailored to your goals.

Our team securely migrates your subscriber data, preserving consent records and compliance standards every step of the way. We also configure domain authentication, test deliverability, and support a warm-up strategy to maintain inbox placement.

After launch, we continue to monitor performance, tweak campaigns, and provide full support so you can keep scaling without disruption. We don’t just move your stack, we make it better!

Act Early, Migrate Smoothly

The Yotpo email SMS sunset is not just a technical change, it’s a business-critical transition that touches marketing, revenue, and customer experience. Starting early gives your team time to rebuild flows, test campaigns, and ensure nothing is lost in the move.

If you’re currently using Yotpo for Email or SMS, now’s the time to plan. Let SmartSites help you migrate with confidence, strengthen your automation strategy, and continue growing without interruption.

Reach out today to speak with a migration expert and see how we can help turn this shift into a smarter, stronger future for your brand.