Why You Should Utilize Facebook Video Ads

Chad Faith
Chad Faith

Director of Content

Why You Should Utilize Facebook Video Ads

In the past, most businesses rely on organic methods to get their video content seen by their target audience. Today, video is getting priority placement in Facebook ads. If you do it well, Facebook video ads can generate a lot of engagement, help convert and generate sales, and drive traffic to your website. In addition, these ads enable you to get a better ROI for all the resources, effort, and time you have invested into creating your video content. Here are some more reasons on why you should start using Facebook video ads:

Place Your Brand in the Forefront

In today’s times, there is a wide variety of businesses that are still not creating and setting up video ads because they feel it is too difficult to do so. If you go ahead and do what few others are doing, you definitely have a better chance at standing out further and raise the profile of your business above that of your competitors.

Hasten the “Know Us, Like Us, and Trust Us” Process

People tend to do business with others they trust, like, and know. By using videos in your Facebook advertisements, you can speed up the process of potential customers liking and trusting your brand. It is recommended that you put the team behind your business and brand front-and-center in the video ads.

Ads with Movement Tend to Prevail

There is a limit to what static image ads can achieve. By allowing your Facebook video ad to loop or auto-play in the newsfeed, it will be easier for you to stand out and capture the attention of your target audience. You have to note that there is so much noise on Facebook, and that’s why you should leverage any opportunity that allows your ads to cut through that noise.

You Get to Add CTA Buttons

Traditional, organic video posts do not allow you to add call-to-action buttons, but video ads can! One of the issues that people face when posting a video organically is that their links to click-through are usually buried below the “Read More” hyperlink. They may even become non-existent if the visitors decide to clicks through to stream the video in full screen mode. Video ads, on the other hand, give you the opportunity to include a call-to-action button that will sit prominently below your video ad. Yes, it will remain visible even when it is auto-playing in the newsfeed. Since it constantly stands out, your ads can encourage viewers to take your desired action.

It is Easy to Create Facebook Videos!

There are many cost-effective ways to create engaging videos these days, and as long as you are armed with little more than a smartphone and a decent dose of creativity, you are good to go! Today, Facebook makes it even easier for people to create a slideshow videos right within the Ads Manager! All it takes is just a few clicks to upload some images and add a music background and VOILA – you have a video. Another cool feature you can use is Facebook’s subtitles. You can auto-generate them so that your viewers do not have to turn the sound on while watching your video content. Psst! Approximately 80% of Facebook users do this.