Business Trends

Using Your Myers-Briggs Personality Type to Your Business Advantage

Copywriter

using-your-myers-briggs-personality-type-to-your-business-advantage

When I was in a college poetry class, my professor told us to take out our phones or computers and search “Myers-Briggs Personality Test”. I did as he said, perplexed and skeptical. I viewed personality tests with the same contempt as any magazine fluff quiz with titles such as “Which Ice Cream Flavor Describes Your Life?” or “What’s Your Dating Type?” I thought, what could 4 letters mean and why would this test be relevant to my life?

What is the Myers-Briggs Personality Indicator (MTBI)?

The Myers-Briggs Personality Indicator is a test consisting of 72 questions that measures how you perceive the outside world, make decisions about various situations, and interact with others. The 4 dichotomies of personality are Extroversion (E) or Introversion (I), Sensing (S) or Intuition (N), Thinking (T) or Feeling (F), and Judging (J) or Perception (P). When you finish the test you receive one letter from each group and a percentage indicating the preference towards that particular attribute.

What Do the Results Mean?

Based on your letters, your results are split into 2 columns: what your results could mean for you and what your results could mean for your business and work style. My 4 letters are ENTJ, meaning that my preferences lean towards activities that involve others, rational thinking, and following rules. From a business perspective, I would gravitate towards more structured, strategic, and, team-oriented work styles.

How Can Knowing Your Score Benefit Your Business?

Businesses can benefit from having prospective employees take a Myers-Briggs Personality test. From the results provided, they can gauge the best fits for their company based on what attributes they’re looking for in their employees or prospective job candidates.  Using these results, business can analyze individuals’ results from both a personal and professional standpoint to see if and where they would belong in the company.

Additionally, businesses marketing their products on a website can use Myers-Briggs results when trying to pinpoint a target audience. By writing content and choosing images that resonate with different personality types, businesses can tailor their webpages to resonate with audiences of a certain personality type.

What’s your MBTI score? Take the test to find out!

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