Today, there is a wide range of options you can use to create a business logo – whether you want to use it on your name card or you want to set up a website for your new business. There are three basic methods you can get a logo designed – free online logo makers, paid online logo makers, and getting a professional to design it for you. When you want to design business logos, it is pertinent that you make sure they look professional and have the ability to reflect your business in the best possible way. With that in mind, you may want to reconsider the idea of using free logo makers online. Here’s why:
Trademark and Copyright Issues
When one chooses to do his or her logo themselves, they face the hassles of taking care of the trademark and copyright issues on their own. This can be a pain for anyone who is just starting a business and do not have the legal expertise to navigate the process. Here’s a quick rundown on what you need to do:
- You must obtain trademarks through the U.S. Patent and Trademark Office
- You need to secure your trademark from a legal standpoint after registering it
- You will need to get any intellectual materials, which involves written words, copyrighted – let’s not forget that copyright laws can be pretty complex
As you can see, it requires a lot of work. What’s more, you may need expert advice to determine how far you need to go with both copyright and trademark issues, to prevent others from using your logo illegally.
And here’s the bad news. Free logo maker sites do not provide the necessary resources for you to go about this process correctly.
You Have Little Room for Creativity
Another problem you will face while using free logo makers is the limitations in creative freedom. Oftentimes, you can only work from preformatted templates. This means your final logo design may share similarities with other business logos out there. With that, having total creative freedom beats having the convenience of a drag and drop online tool anytime.
Poorly Edited Photos
The creation of top-notch photos often requires elaborate photo editing programs such as Adobe Photoshop. The internal photo editors of free logo maker sites are simply inadequate. You see, you are representing your brand in a big way when it comes to business logo creation. You will need to ensure that it flawlessly reflects the level of professionalism of your company. This is essential if you want to also improve your image.
There May be Hidden Charges
Free online logo makers may not be as free as you think. Oh the irony. While “free” logo designing platforms may seem free at the onset for the basic logo, some may charge you at the end. In other cases, you may be required to pay premium charges to use their advanced features.
You are excited about your new logo design project. You can’t wait to include that special effect you have your eyes set on. However, you become disappointed when you found out that the preformatted online logo creator does not provide the features for you to add special layers, shadow appearances, beveled effects, etc.
As you can clearly see, you cannot count on free online logo makers to help you create unique, one-of-a-kind business logos. Talk to us today if you want to get a professionally designed business logo.