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SmartSites rebuilds the Ultimate Chimney Sweep website on WordPress, with Housecall Pro booking on every page, 39 new service and service-area pages, and a filterable gallery of the company’s own job photos.
Ultimate Chimney Sweep, the family-owned company behind chimney & fireplace services in MA, RI and Southern NH, has a brand-new website, and the SmartSites team designed and built it from scratch! It replaces an older Duda site with a chimney sweep website design that lets homeowners read about a service, check whether their town is covered and book an appointment without ever picking up the phone.
Thomas and Julie Mulry have run Ultimate Chimney Sweep since 1993, when it was a small operation working in Eastern Massachusetts. Today their crews handle everything from a yearly sweep and inspection to stainless steel liners, masonry repair and complete chimney rebuilds, and the company has collected more than 1,200 five-star reviews along the way. Their full story is on the new About Us page.
The old Duda site had started to hold the business back. It was hard to expand, it didn’t give each service the space it deserved, and it offered homeowners no easy way to see where the company actually works or to schedule a visit online.
SmartSites rebuilt everything on a custom WordPress theme, which gives the Mulrys’ team direct control over their own content and leaves plenty of room for new pages as the business adds services. The new chimney sweep website design works just as well on a phone in a customer’s driveway as it does on a desktop at home, which matters when someone is looking up help right after noticing a problem with their fireplace.
Online booking through Housecall Pro now sits on every single page. Someone reading about chimney inspections at 10 p.m. can pick a time slot right then, instead of making a mental note to call in the morning and possibly forgetting.
There are now 22 separate service pages, from chimney sweeping and inspections to masonry repair, rebuilds and stainless steel liners. Each one is written for regular homeowners rather than contractors, so a visitor can understand what the work involves and why it’s worth doing before they ever talk to a technician.
Alongside those, 17 service-area pages cover the towns the company serves, which helps people confirm coverage at a glance and gives Ultimate Chimney Sweep a better chance of showing up when someone nearby searches for chimney help.
The new project gallery is one of our favorite parts of the build. It uses the company’s own job photos rather than stock images, and visitors can filter it by type of project, while the reviews page brings together what customers have said about the team.
Practical details that used to be hard to find are now easy to spot, including free estimates on known repair work and financing through the company’s third-party partner, Wisetack, which can make a larger job like a rebuild or a new liner feel far more manageable for a family budget.
After more than three decades of keeping chimneys in the region safe, Ultimate Chimney Sweep finally has a website that explains its work as clearly and honestly as the Mulrys do in person, and we were glad to help make that happen.
Visit Ultimate Chimney Sweep to explore the newly launched website and learn more about its services. Looking to build a stronger online presence for your home services business? Explore SmartSites’ custom web design services, learn about our masonry marketing expertise, or contact our team to discuss your next website project.
