Travel Blogger SEO Best Practices
Director of Content
Do you want your travel blog to receive consistent traffic from search engines? It is important to note that simply churning out tons of content isn’t going to get your blog anywhere. Consider focusing on implementing travel blogger SEO best practices that address areas pertaining to URL structure, categorization, keyword research, and more. By tackling these matters head on, travel bloggers will be able to increase their traffic gained from organic search.
Make it Easy for Google to Understand and Rank the Website
The first step is to tackle some basic technical matters; starting with the following:
Organize URL structure
The default settings of WordPress set blog post URLs according to the chosen title. For example, the post may be titled, “5 Places To Visit In Tokyo.” Now, there is nothing wrong with a URL like www.yourwebsite.com/5-places-to-visit-in-tokyo. If you want to improve your site’s SEO rankings, however, adjusting the URLs to reflect your site structure is necessary. In this case, going for something like www.yourwebsite.com/japan/tokyo/places-to-visit is better. After all, you might have more Tokyo-related content to publish in the future.
Create solid category pages
Whenever tourism and travel bloggers use a new tag in their WordPress blogs, the action creates a new page. These new pages, however, pose a problem – they contain duplicate content and add no value to the website and blog! Instead of creating and applying multiple tags, focus on creating solid category pages.
Tune your travel blogging game up a notch by creating a unique category page that houses relevant posts in the same place. Make sure that you add descriptions to tie them together as well. This practice can help improve the rankings of those posts and even direct more traffic to the particular category page.
Strengthen the Site’s Internal Link Structure
When it comes to travel blogging, it is important to insert links within the website. Fortunately, many bloggers are aware of this and do what’s needed. Few bloggers, however, realize that they need links that go to a deeper page as well. When Google or any other major search engine finds your blog easy to crawl, important pages on the site have a better chance at outranking other blogs with higher domain authority.
Write and Publish Content Travel Enthusiasts Will Search For
To run a successful travel blog, one must write content that matches what visitors are searching for. Today, it has become even more important to write each post as an appropriate response to a potential query that people are searching for. For example, one may write a post about non-touristy, Taiwanese street food places to attract visitors who search for things like “unique street food markets in Taiwan.”
Perform Ample Keyword Research
It is recommended that all travel bloggers perform an adequate amount of keyword research before writing any post. Keyword research should be done during the ideation stage and when the individual already has a blog post idea in mind. Once the keywords have been selected for the post, they should be incorporated in a natural way throughout the post according to on-page SEO best practices.