The old adage goes that it’s not what you know, but who you know. While the saying has been around for a long time, it’s nevertheless highly relevant even in the very modern world of website promotion. While you may do most of your web marketing from behind a computer, networking is still incredibly important for a webmaster or a business trying to promote themselves online and can make all the difference when it comes to your eventual success.
It’s no exaggeration to say that getting your link onto the right website – even just one – can completely change the trajectory of your site’s success and actually change your life in the process. How do you get your link onto the top websites? Well, you need to get the e-mail address of the decision maker first.
The only downside is that this sounds a lot easier than it is. Not only is it often pretty tricky to convince someone to publish your link, but before you even get to that point, you have to first find the e-mail address of the person you want to message – which is often pretty tricky in itself.
Fortunately, there are a few different methods you can use to get the address you need from most sites, so let’s take a look here at some of the best strategies.
Before you get too complicated, you first want to try going about this the easy way. You might find that the link prospect you’re interested in contacting provides their e-mail simply on their ‘About’ page, which can save an awful lot of hassle!
Note though, that some bloggers will have multiple e-mail accounts designed to filter through information. Some public e-mail addresses won’t even be checked by the bloggers themselves but rather an assistant. If you want to really stand out, then getting the personal e-mail address could be more effective.
Another option is to leave comments or use contact forms. Again though, you’re going to have to work hard to stand out against the background noise here.
If the blogger or webmaster has elected not to make their e-mail address public, then you may still be able to find it by using who.is. This allows you to look up domain names in order to find out the e-mail address that was used to register (under ‘Registrant Email’).
This isn’t a foolproof technique, as in some cases the registrant’s email will be the email of a web designer, or someone in a tech department, but nevertheless it’s another good option that can often yield results, especially for smaller sites. This email finder is also a useful tool for getting e-mail addresses of your link prospects.
The whole point of social media is to facilitate networking and social connections and in many ways it can actually replace the need for e-mail. Thus, if you can’t find someone’s e-mail address, you might be better off contacting them through Facebook or Twitter. Twitter search is a particularly useful tool and especially as you’ll sometimes be able to get e-mail addresses from Twitter profiles.
Better yet is LinkedIn, which allows you to reach out through your professional networks. Just because you don’t know the e-mail of ‘X’ top blogger, doesn’t mean you don’t know someone, who knows someone who does. Find your mutual contact and ask for an introduction or for them to show you how to get in touch. Putting some time into mastering LinkedIn is more than worth the effort.
Using these techniques you may just surprise yourself and get through to some valuable contacts. The next step is learning to write e-mails that get answered!