Today, a great number of retailers have an online presence. In the past, malls used to make a lot of money for them. But the game has changed. Amazon, for example, is expected to account for almost half of the country’s ecommerce sales in the near future. What’s more, the number of consumers using a search engine to discover new services, brands, and products is set to increase. If you are not ranking in search, you are losing out on a lot of conversion opportunities. If you want to compete online against giants like Walmart, Amazon, etc., the answer is simple: you must fight and win with ecommerce SEO.
With a proper ecommerce SEO strategy in place, it will be easier for your products to get discovered online. You can also help potential customers make the best possible buying decisions. Let’s find out how you can grow sales with this form of Search Engine Optimization:
Generate Content like a Pro
Start creating an informational blog if you have not done so. Once you have set up the blog, perform keyword research so that you can frame the most relevant topics that proactively answer your customers’ questions. When you address potential buyers’ questions online, you can establish yourself as an industry expert. In addition, potential customers will be willing to spend more time engaging with your brand. Don’t rely too much on corporate messaging! Relevant and consistent blog posts are now the in-thing.
Establish Your Authority Online
Silence befall websites that do not have other sites with authority linking to it. That’s why backlinks are foundational elements that any site on the web should have. It is one of Google’s most important ranking signals. You can establish your authority online via influencer marketing. It creates better ROI, broadens your reach, and earns credibility to your story. You should never underestimate the power of influencer campaigns. You may earn thousands or tens of thousands of engagements as well as more sales!
Watch Your Speed
A critical measurement area for an ecommerce site’s SEO is site performance. Slow page load speeds can cause potential customers to abandon your site. Yes, they may leave before ever seeing your services or products. It’s not worth taking such a risk. Making your site load a few hundred milliseconds is enough to gain a competitive advantage. So, always remember that speed matters. Set aside some time from your busy schedule to test for site speed. There are free tools out there that can help you facilitate this task. Remember Speed (the 1994 film)? Yes, don’t let the speed of your bus drop below 50 miles per hour.
Get Internal Linking Right
If your ecommerce site does not have an organized structure, search engines will have a hard time crawling your site. If that happens, you cannot improve organic traffic. To refine the structure of your site, simply add internal links to your content. These links will help boost your chances of getting discovered.
Make sure you include links to your category and product pages inside your posts. This is a good way to capitalize on the SEO traction you have earned from your blog posts and funnel your audience to specific product pages. Next, you should remember to link back to your own content as well. Ecommerce store owners should avoid exceeding a three-level depth in terms of site navigation. This helps Google better understand the structure of your site. Visitors can find and share your content with exceptional ease too.