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Whether it is installing a new roof, repairing an existing one or looking for a trusted contractor, homeowners today search for roofers online first. People look up everything from “roof repair” and “roof installation” to “roofing contractors” and “reliable roofers” every day. With so many roofing companies competing for those homeowners, you need a marketing plan that works. Here are the top reasons roofing businesses that want more leads and sales need roofing PPC services.
Roofers face tough competition for every lead
Roofing companies deal with a number of challenges, including heavy competition, building a reputable name, attracting new customers and keeping regular clients. Digital advertising such as PPC can help you overcome these hurdles. To get the best results, you need the right PPC strategy and an understanding of the benefits of working with an experienced provider of roofing PPC services such as SmartSites.
PPC closes the marketing gap with established roofers
If you are new to the business, longer-established roofers may have advantages such as name recognition, strong organic search rankings, a large social media following or several ongoing marketing campaigns. Newer roofers can close that gap quickly by launching PPC campaigns right away.
By working with digital marketing experts like SmartSites, roofers can start capturing leads and sending traffic to their website in a short time.
PPC results are measurable
Most marketing activities are hard to measure, but PPC gives you accurate, quantifiable data. Google and Bing track every ad impression, click and conversion, so you know exactly how your campaigns are doing. That tells you where to put more effort and what to change, based on what works for your business.
A roofing PPC partner can help you make near real-time decisions that improve results while lowering costs. With the data, you can also calculate your return on investment from PPC and your exact cost per lead.
PPC puts you at the top of the page when homeowners search
Most searchers click on results near the top of the first page, and few go further. Roofers without a strong digital marketing campaign may struggle to appear there. PPC is a reliable way to put your ad in front of homeowners at the moment they search for roofing services, above the organic results and ahead of competitors who rank below you. Google also offers Local Services Ads in many areas, which can put your business at the very top of the page with a verified badge.
PPC lets you compete regardless of your organic rankings
PPC can help you reach the top of search results on Google and Bing, and you do not have to depend only on organic rankings to get there. If you are a new roofing company, or a roofer who has been in business for years without a strong online presence, roofing PPC can still help you compete with longer-established companies.
Even when you have just launched a new website, PPC ads can give you an almost instant competitive advantage, putting you alongside companies that have operated for decades.
PPC gives you full control of your budget
One of the best features of PPC is control. You decide how much you are willing to spend, and you can increase, decrease or pause your budget at any time. That makes it easier to match your advertising to your crew’s availability and your busy and slow seasons.
PPC targets the homeowners you actually want
Roofing PPC also lets you decide who sees your ads. You can set where and when they appear, using factors such as location, day, time and device. That narrows your market so your services appear when the right people are searching for them. For example, geographic targeting shows your ads only in the areas you serve, so a homeowner in your service area can find you while someone far outside it never sees your ad.
PPC plus a landing page increases leads and sales
When your PPC ads lead to a dedicated landing page, more of your paid traffic turns into calls and quote requests. Visitors can also explore the rest of your site, which gives them more reasons to trust you. With more qualified traffic to your roofing website, you get more leads. Because those visitors are already interested in roofing services, many of them become long-term customers.
PPC builds recognition even when people do not click
When more homeowners see your ads, they become familiar with your roofing brand. Even people who do not click will remember your company’s name when they need a roofer in the future. That raises your visibility online and strengthens your reputation at the same time.
PPC keeps you ahead of your competition
Effective PPC campaigns take patience and effort, and the results are worth it. Whether you are a new roofing company or have been around for years, investing in PPC helps you avoid losing leads to competitors.
Hire a digital marketing partner who knows roofing
Homeowners looking for roofing services go online to find professionals who are licensed and reliable. Whatever kind of roofing work you do, a professional digital marketing company can help you get in front of those homeowners and stand out from the competition.
A reputable agency like SmartSites can help roofers improve their PPC performance and achieve long-term results. Our team has helped numerous roofing companies increase their traffic and sales with roofing PPC services and SEO campaigns customized to each business. Our PPC experts work closely with you to keep your roofing business ahead of the competition. Partner with us at SmartSites today.
“We have been using SmartSites for a couple of months now and are already hitting historical numbers for our company!”
Kelly FerrisPaddy's, LLC
