Top 20 Direct Mail & Gifting Automation Software

Whether you are operating a gym, travel agency or candy shop, targeting the right customers at the right time is perhaps the most effective strategy for increasing conversion rates. Direct mail and gifting automation software targets recipients based on their individual traits (such as age, gender and location) or actions (signing up for an e-newsletter, checking out an item online before abandoning it) for maximum effect.

Direct mail and gifting automation looks simple from the outside, but a lot of work goes into one campaign: choosing the gift or mailer, packing and shipping it, tracking delivery and following up afterward. Direct mail and gifting software handles much of that for you. These platforms can run many campaigns at once, so your team spends less time on logistics and more on the work that cannot be automated.

Automated direct mail responds to what each customer actually does

Direct mail and gifting automation is so effective because it monitors individual user data to target the specific needs of each customer. Most of us have encountered automated direct mail at some point, which is triggered when a particular consumer behavior is carried out. This can be something as simple as receiving a discount code after signing up for a newsletter. Triggered direct mail responds to specific behavior of customers, such as sending a personalized brochure with information on tour packages to a customer who started to check out but abandoned their cart. 

Direct mail and gifting automation software can manage the different pieces of a campaign and often adds extras such as inventory management and fulfillment, packing and shipping, and CRM integration. With the right software, you can convey the right message to the right customer at the most opportune time and free up your employees to focus on tasks that cannot be automated.

Below are 20 direct mail and gifting automation platforms worth a look. The market has consolidated in recent years, so a few of the names below are now owned by the same company. Check each vendor’s current features and fit before you commit.

#1 Postal.io

Postal.io is a direct mail and gifting platform that integrates online and offline marketing. Its software lets businesses automate sendings with triggers, engage high-potential leads and learn from the resulting data. Its use cases include demand generation, sales engagement and account-based marketing. Postal was acquired by Sendoso in 2025 and continues to operate as its own product line.

Postal.io Is Our Choice of Top Direct Mail and Gifting Automation Software for Businesses

Postal takes an innovative approach to helping businesses with sales engagement and direct mail. After dedicated research, we chose Postal.io as our SmartSites Technology Partner for direct mail and gifting automation software. SmartSites Technology Partners are an exclusive selection of technology solutions that are each top of their respective category.

Here are the main reasons we recommend Postal for direct mail and gifting automation:

1. Easy-to-use platform for sending gifts and mail
2. Automate mail and gift sending with created triggers
3. Integrations with popular CRM and sales engagement tools such as HubSpot and Salesforce
4. Generates reports and actionable insights
5. Experienced team that has run many successful gifting programs

Read our more in-depth Postal.io review.

#2 Sendoso

Based in San Francisco, California, Sendoso is a sending platform that delivers direct mail and personalized gifts to grow customer relationships. It offers features such as remote gifting and field marketing, and serves customers globally. Sendoso has also grown by acquisition, adding both Alyce and Postal.io.

Sendoso lets recipients confirm their own shipping address by email, which keeps home addresses out of the CRM and takes the burden off your team. Clients can choose from a range of gift cards and physical gifts, including customized branded merchandise.

#3 Alyce

Based in Boston, Massachusetts, Alyce positions itself as a personal gifting platform. With the goal of being relatable, relevant and respectful, it helps businesses build better customer relationships through gifts that fit each recipient. Alyce was acquired by Sendoso in 2024 and now operates as Alyce by Sendoso.

Alyce recommends personalized gifts for each prospect based on research. Recipients can also donate their gift value to a charity of their choice, which helps businesses learn what their customers really care about.

#4 Reachdesk

Reachdesk is a direct mail and gifting automation platform that serves clients internationally across North America, EMEA (Europe, Middle East and Africa) and Asia Pacific. With fulfillment partners around the globe, Reachdesk gives businesses flexibility in how they send gifts. Source your own gifts and forward them for delivery, or use a fully managed service where the items are sourced for you.

Recipients can confirm their own delivery address by email, which takes the burden off businesses and keeps gifts reaching people wherever they work.

#5 PostGrid

PostGrid helps businesses worldwide communicate with customers offline and nurture the relationships they build. It offers mail automation and an API, backed by a network of print, delivery and inventory partners.

#6 Postalytics

Postalytics syncs with the CRMs and automation tools clients already use, such as HubSpot and Zapier, for a fully integrated direct mail system. Inboxes are crowded, so mail that lands in a customer’s hands stands out. Smart mailing lists help ensure mail is not sent to invalid addresses, and each piece is tracked so you know whether it was delivered, forwarded or returned.

#7 CorporateGift.com

CorporateGift.com specializes in expressing gratitude through corporate gifting, with a focus on product variety, automation and a knowledgeable customer service team. It was created to remove the inefficiencies from the corporate gifting process.

Over time, CorporateGift.com has evolved its offerings based on customer feedback. Customers began using the platform to build a gifting culture rather than just to send the right message at the right time.

#8 Click2Mail

Headquartered in Arlington, Virginia, Click2Mail partners with the United States Postal Service (USPS) to send mail at scale. It removes the need to sort and manage mailing lists by hand and can send direct mail to any number of recipients.

Click2Mail works on the belief that physical mail stands out more as inboxes fill up, and it helps businesses bridge offline and online marketing.

#9 Inkit

Inkit is a direct mail platform that focuses on integrations across systems. Its automated mailing can win back customers who have gone quiet by sending them an offer or gift by mail. Businesses can also design custom postcards with Inkit’s template builder.

Inkit also supports A/B testing, so you can send different versions of a mailer to different groups and see which message works best, and it offers an easy way to automate offline customer interactions.

#10 AmazingMail

AmazingMail works with the USPS to send personalized cards at scale. Whether you need one card or a thousand, it can print and mail them quickly. You can design your own card in its online design tool, or start from a template, add your own text and images and have a printable card ready in minutes.

#11 Bluebird.cx

Bluebird.cx lets businesses send meaningful gifts to customers, prospects and colleagues. Recipients can choose from a range of gift card options, so your gift shows that you respect what they actually want.

Other features let you set budgets and control send options for each user, and send gifts on behalf of a team member or the whole team.

#12 Printfection

Printfection is based in Denver, Colorado and specializes in producing and distributing branded merchandise for businesses. It can handle the whole process, from printing to storage to delivery. Whether it is a T-shirt, mug or game you want to gift, send your logo and artwork and Printfection will produce samples for you.

Printfection ships internationally, which makes it convenient to automate gifting for a global audience. It also lets businesses run a giveaway campaign on social media and have leads enter their shipping information on the spot to receive their item.

#13 MAILERS+4

MAILERS+4 is a Canadian direct mail service that helps businesses process and prepare bulk mail within the US and Canada. Working with USPS and Canada Post, it checks addresses against postal databases so your list is updated before mailing and deliveries arrive on time.

#14 Direct Mail Manager

Direct Mail Manager is integration software that lets businesses connect their CRM with their marketing automation campaigns. Its areas of expertise include direct mail automation, offline mail targeting and a direct mail API.

Direct Mail Manager lets businesses design and send postcards targeted to a customer group. You can choose the group yourself, or the software can build a list for you.

#15 Boingnet

Boingnet is a direct marketing automation platform for businesses that want to generate new leads and turn them into loyal customers through personalized campaigns. Specializing in cross-channel marketing, it provides tools to customize mail that drives visits and sales.

#16 Thanks.io

Thanks.io focuses on simple, affordable direct mail for businesses. It works on the belief that direct mail stands out because so many emails go unread, and it makes it easy to design and send cards at scale.

#17 PFL Tactile Marketing Automation

PFL, which markets its platform as Tactile Marketing Automation, began as a print shop in 1996 and became an e-commerce printer in 1999. As crowded inboxes made direct mail stand out again, it moved into direct mail and gifting automation.

PFL refers to direct mail as “tactile marketing” and helps businesses add automated direct mail to their digital marketing. It uses behavioral data to send mail that conveys the right message at the right time, which helps build better one-on-one relationships with customers.

#18 Broadridge Direct Marketing

Broadridge is a global fintech company that has historically offered direct marketing services for two industries: healthcare and wealth management. Because wellness is highly individualized, it takes a personalized approach to direct marketing in order to build stronger patient relationships. Confirm its current direct mail offerings directly, as its focus has shifted over time.

#19 Direct Response Mail Group

DRMG is an established name in direct mail in Canada. It allows businesses to build custom campaigns or advertise in one of its co-op publications. With inboxes so crowded, direct mail can make a lasting impression, and DRMG does the heavy lifting so businesses can focus on other parts of their operations.

#20 GrowMail

GrowMail offers a variety of direct mail services for businesses. Its direct mail API allows customized mail to be sent to specific customers based on the actions they have taken. It integrates with your existing CRM or software, so businesses can import customer data directly to generate direct mail.

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