Web design is a constantly changing landscape with many trends and fads coming and going. However, there are certain core principles that stay. If you are looking to create a HVAC site to grow your business and want to ensure it makes a professional impression, here are some HVAC web design tips to keep in mind:
Choose Clean & Responsive Design for Your HVAC Website
It is imperative that you optimize your HVAC website so that it looks good on all devices without any zooming. This is something that needs to be fulfilled because visitors to your site will, in most cases, form an impression within a few seconds of coming to your website. That’s why you should remember that design is one of the biggest factors that can make or break a sale. Other than having a great looking site, you need to make it easy to use and navigate.
Create Product and/or Service Pages
Just like any technology advancement, air conditioning systems, furnaces, and other HVAC products are also changing and evolving. It is important to provide detailed product information on size, efficiency, star ratings, benefits, features, etc. so your clients are more aware of their options and can make informed decisions.
If you are offering HVAC maintenance services, you can explain how your process works, i.e., guarantee policies, time of completion for installation or replacement procedures, estimated time of arrival, and more.
Include a Contact and Service Scheduling Form
A majority of visitors are usually in an emergency situation with a broken water heater, air conditioning system, furnace, etc. You need to make sure that your email address, phone number, and other big calls-to-action are prominently displayed on each page. Do you offer 24/7/365 HVAC emergency services? Make sure your visitors see it! You can make it even more convenient for visitors to contact you by featuring a quick ‘Schedule an Appointment’ button.
Feature Your Client’s Testimonials
Why should I hire you? This is one of those types of questions that you need to anticipate, without potential customers actually asking you. With that, testimonials and reviews should be featured throughout your site and beyond, i.e., Yelp!, Google, Yahoo, and more. You need to use them to establish a stronger online presence and make your site compelling enough for visitors to hire your company. Did you know that major search engines favor businesses with positive reviews? Yes, they tend to rank such sites higher in SERPs!
Launch an Informational Blog
There are so many things you can achieve simply by posting relevant, useful articles through your HVAC company’s blog. For a start, it positions your company as an HVAC expert in your readers’ minds. By setting up your blog posts to automatically appear on your social media channels each time you publish one, you will be able to drive additional traffic back to your HVAC website.
Feature All Your Latest Specials and Rebates Information
Never underestimate the power of incentives such as ongoing rebate information and specials. They can drive your visitors to take action. If you can get visitors to subscribe to receive special offers on a regular basis, you will be able to stay in front of them and also drive repeat business from existing clients. If you are a Facebook page or Instagram account for your business, it is also a good idea to post this information on them to gain as much reach as possible.